The inaugural ‘Under The Apple Tree’ festival has been cancelled, Organiser Bob Harris posted news of the cancellation of the event due to take place in May ‘due to the mounting logistical costs that have become apparent, ticket sales have not kept up with these costs.’ – maybe a part of poor sales was due to a hefty £166 for an adult weekend early bird ticket, quite a lot to pay for a new festival. The cancellation is also short notice for many ticket buyers who, although they will receive a refund of the ticket price, had already booked accommodation.
Here is the statement in full:
It is with a heavy heart I announce that we are unable to hold our UTAT Festival in May. The staging of this event was an ambition of a lifetime for me and we have done everything in our power to make it happen during many months of work. We have reluctantly come to realise that due to the mounting logistical costs that have become apparent, ticket sales have not kept up with these costs. We have no choice but to tell you that this event will no longer be taking place this year.
However, my desire to hold a major music event remains undimmed and an alternative plan is now in place. We are pleased to announce that we will be hosting a series of Festivals in a Day at Cadogan Hall in London, featuring as many of the artists that were due to perform over the May bank holiday as possible. Our first one will be on September 10th 2016 when we will stage a very special concert celebrating my 70th birthday and our first in a series of UTAT Day Festivals.
Existing festival ticket holders will receive a refund in full. Artist line-up and tickets for our first Day Festival will be announced and on sale shortly.
My sincere thanks and appreciation goes to all the artists and ticket holders whose loyalty and faith has been heart warming. Bob Harris